iPhone v2: Steve's 3G job
Wednesday, September 19, 2007
- The 3G version, as I have already mentioned, suffers from a costlier chip also. The average price per 3G chip is closer to $25 as against single digit numbers for the Infineon chip in the iPhone today. Besides, the royalty structure for 3G amounts to about 28% of the average selling price of the 3G phone. Apple typically keeps its cost constant for more features. This will imply reduced margins from iPhone V2
- The power consumption issue does open up the question of who the baseband supplier will be. Will it be QualComm (QCOM), which has made strides in power management since iPhone V1? Will it be Infineon that has been confirmed to be developing UMTS (3G) baseband chipsets for atleast 2 companies? And if so, where does the recent licensing deal between Apple and Interdigital (IDCC) fit in?
- Who will supply the A-GPS capability for the iPhone?
- Would iPhone V2 be HSDPA-enabled?
Labels: 3G, Apple, BroadCom iPhone, GPS, HSDPA, Infineon, Interdigital, QualComm, UMTS, WCDMA
Looking ahead to iPhone V2
Sunday, June 24, 2007
As Apple heads for V2, its choice of the supplier is likely to be determined by a host of factors apart from the ability to get low-cost chip-sets. Prominent among them are-
- Feature integration
- Power management
- Ease of integration
- have better power management capabilities
- have smaller space requirements for the chip-set (which would also be enhanced by migration to the newer 65 nm technology) implying more room for music storage
- be backward-compatible with GSM networks. This is more a requirement for Apple given that most 3G networks are not pervasive and users are likely to be serviced by both GSM and WCDMA based on their location
Another key factor, of course, is the battery life and all its associated issues like talk-time, music time etc. The iPhone of June 29th already boasts of 8 hours of talk-time which in itself is an achievement considering the electronics that go with it. V2 will have to better this. As alluded to previously, an integrated chip-set would help the cause of power-management. On top of it, Apple, as the phone manufacturer, has to make sure that all its features work efficiently in tandem and that power is conserved to provide for greater up-time.
Third, would be the ease of integration. All factors remaining the same, it is natural for Apple to go for the chip-set vendor who would make their life the easiest. These would include fringe-benefits that are not mandatory for the bare-bones chip-set itself to work. For example, video and audio drivers often act as 'kool-aid' for the phone vendors to make their decision.
These factors form a good frame-work into the companies' iPhone strategy while not over-simplifying the central issue. So, with these in mind, we will, in the sequel, analyze potential candidates for the marriage with iPhone and how the game-plans of a lot of the players may depend on the marriage itself.
Apple and the 10 million iPhone target
Thursday, March 6, 2008
Apple, in the meantime, is not leaving any stone unturned. Today, it announced that it was modifying the iPhone to support Microsoft Exchange Server along with extra security features. This, the company hopes, will compete head-to-head with the Blackberrys and the Treos that the business population loves for their mobile email services. Now, will this not boost iPhone sales, bringing to its fold some of the folks who shunned it for want of corporate email support?
And then, of course, despite the lack of any announcement, the iPhone v2 (3G) will come soon. In my mind, this development is more definitive than speculative. I think the only reason Apple did not announce the iPhone v2 is because such an announcement will halt the sales of the current generation of iPhones. Will you buy a 2G iPhone if you know that Apple's 3G iPhone is hitting the market in another month, say? The lack of a definitive date will, on the other hand, allow for a smoother transition to 3G units and an unhindered march to the 10 million target.
So, in summary, the present indicators coupled with the 3G iPhone launch sometime this year, make the iPhone sales target very achievable.
Ovi - 'No-phone' is iPhone
Wednesday, August 29, 2007
"I don't know what is copying and what is original but if there is something good in the world, we copy it with pride," - Anssi Vanjoki, head of the Nokia multimedia division
Nokia (NOK) demoed their latest software on what appeared to be an iPhone rip-off, and let me call this phone the 'No-phone', along with services under the brand name Ovi. And Mr.Vanjoki was answering questions regarding its striking resemblance with Apple's (AAPL) iPhone, be it the touch-screen or the interface.
I should appreciate Nokia for candidly admitting the truth. If the gadget used is a sign of things to come from Nokia, it is their direct reply to Apple. All other factors remaining the same (and I assume Nokia will do a good job at that), this hand-set should have some definite advantages over the iPhone. Some of them are listed below.
- The device promises direct music transfer from the internet to the mobile, a no-no with iPhone.
- It is likely to have 3G versions during release. Whether it promises higher data-rates or not, at least there is a perceptual advantage with the 3G tag.
- Nokia has 1/3rd of the hand-set market share in the world. So even in places where the carrier lines up phones (eg. U.S.A as against in India), they should have negotiating power to leverage unprecedented deals with respect to retaining their own services etc.
- Nokia certainly has the brand-name to compete with Apple. The snob-value associated with an iPhone may not be there, but people will definitely trust a Nokia device enough to buy it.
- Nokia phones are not likely to be locked to carriers. This means more customers all around the world. They are gunning for instant pervasiveness as against the exclusiveness tag from Apple. They will have to price it below the iPhone or at least competitively to gain with this strategy.
- Though it is a brazen copy, Nokia is likely to learn from iPhone mistakes and present a better product. They will directly be competing with iPhone V2 when that comes up.
iPhone 3G: The Q Factor
Friday, September 21, 2007
The iPhone currents, on the other hand, seem to be moving away from QualComm if rumors are to be believed. Apple may opt for the Infineon (IFX) 3G chip (incidentally, my first mention in the iPhone V2 suitors). What may have prompted the Apple (AAPL) decision needs a separate analysis by itself. In this article, however, I wish to discuss where it leaves QualComm.
Is this bad for QualComm? Yes, and no. Yes, because it is not partnering with a handset vendor with an increasing market share. The No-part is a little less obvious but here are my reasons -
- QualComm's legal battles with Nokia (NOK) and BroadCom (BRCM) and the impending ITC ban: Based on the final rulings in much of these cases, QualComm chips may not be allowed to enter the US in the future and this will include an iPhone if it features such disputed chips. Besides, the royalty that it may have to pay the other parties may cut down the margins substantially on a per-chip basis. This is true in general, but a bad publicity with a highly visible product is the last thing the company wants.
- WCDMA royalties: If a 3G iPhone is available in 2008, about 2.5 million units will be sold that year. This number is expected to climb to about 17.5 million units in 2010. With a conservative average selling price of $350 and a royalty percentage of 6% (especially if Infineon does not have any underlying license deal), QualComm stands to make close to $50 million next year and as high as $340 million in 2010 just on iPhone sales. Compare this against $@ million a quarter, 7-year deal between Interdigital and Apple. This number appears exagerrated, but unless Infineon is able to work around the IP issue, the numbers stand.
I will also write about Infineon and its partner Interdigital (IDCC) in my next article. For now, I will let you chew on this one. For the mathematically minded, if I get a request, we can discuss my numerical methodologies.
Labels: Apple, BroadCom, Infineon, Interdigital, IP, iPhone, Nokia, QualComm
iPhone v2 - Interdigital in?
Monday, September 24, 2007
- The $2 million increase in the guidance that seemingly is the basis behind the $56 million calculation may after all be royalty for the 2G phones sold through this quarter.
- On the 3G front, the royalty from IP itself may be higher, so that number may increase next quarter and beyond.
- Most importantly, in the event of Infineon getting the design win, iPhone will be using substantial contributions of Interdigital from both the software protocol stack and the design. Besides, Infineon has a per-chip royalty agreement for these two pieces.
The suitors for iPhone V2 - Part 2
Sunday, July 1, 2007
QualComm (QCOM) is on the other side of the spectrum. With its acquisition of Airgo, it now has GPS, WiFi and Bluetooth capabilities ready to be integrated with its mobile solution. I believe that's what it is touting its Snapdragon platform and its future HSPA chips: the one-stop shop for cellular chips. This is a very attractive proposition for Apple and with a QualComm chipset, the iPhone could be a killer. While the performance superiority may be established beyond doubt, there are other issues that dog this potential alliance. For one, there is the ITC ban on future QualComm chipsets. This means that unless the issue is settled with BroadCom, iPhone with QualComm may well be a non-starter especially with the time-scales for the 3G version. So, QualComm is very likely anxious to get the ban out of its way for more reasons than obvious, with iPhone being a prime motivation.
Another issue may be leverage. Both players are traditionally 'leverage-seekers'. While Apple would prefer to have a complete control on its phone design and obtain it at a cheap cost, QualComm will strive to obtain maximum leverage out of its single-chip solution and all the IP in the chip. Apple may sacrifice some performance for a degree of flexibility and better position in the race. To me, the thought of these two heavy-weights tying the knot and the dynamics that result in and from such a deal is almost indescribable though it can only mean good things to the paying customer. In fact, the more I think of it, the more problems I see. Just as any marriage, this one will have to be about compromises from both parties, and substantial ones at that. To start with, however, Apple will have an upper edge since it gets to choose.Also, strategically, it may be more important to QualComm that the iPhone comes through.
Talking of strategic importance, an iPhone deal may be a life-saver for others. Let us take BroadCom (BRCM) as our third candidate. It is on the other side of the ITC ban. Also, with its recent acquisition of Global Locate, it is claiming the industry-first capability to integrate mobile with WiFi, GPS, Bluetooth and also FM. So, if the modem performance can be proven to be competitive with respect to the QualComm chip and also relatively glitch-free on the inter-operability side etc., then it is quite possible that BroadCom may pull another one on QualComm. In such an eventuality, BroadCom may do great by accepting free cross-licensing from QualComm as part of the post-ITC ban deal. Though it is difficult to accurately predict what exactly cooking, a success here may give the long-ailing mobile program at BroadCom its much needed impetus and help the company get the coveted third spot in the suppliers list.
Marvell may emerge as a dark horse contender as well with its mobile, blue-tooth and Wi-Fi capability. GPS has the potential to hurt its chances but my guess is that there are partnership initiatives in place to address this weakness. It is also possible that it is eyeing an acquisition much along the lines of BroadCom's. A sore-point, however, for Marvell is that it has been mired in its own internal problems with stock-back-dating etc. With the powerful Weili Dai being relegated, the Marvell ship seems to have lost a good part of its rudder and has since been stuttering. The iPhone however may be seen as a medium to resurrect and rejuvenate the company. If a major design win gets through for the next version, the past mistakes may soon be forgotten.
And then there is the possibility that Apple will still take the separate chip approach, though it is not an ideal situation. For cost and leverage reasons, Apple may select this route letting various players to again compete for each of its features, perhaps for pairs of features. We may well see some if not all players mentioned here and perhaps others as well achieving design wins for v2.
We may never know officially what is in there, given Apple's propensity to keep a tight lid on things. But it is quite possible to guess. So either Apple will tell, or time will!
Labels: airgo, Apple, Bluetooth, BroadCom, GPS, iPhone, marvell, QualComm, Snapdragon, Wi-Fi
The suitors for iPhone V2 - Part 1
And so the story is, everyone who is a some-one in the 3G world wants a part of the iPhone pie. While this may be the desire, the eventuality may be too much for most vendors in this fragmented space to achieve. Very few have the capability to produce integrated chip-sets or even have the R&D budget to work on that and the power management aspects. These differentiators are likely to widen the rift between the top-of-the-line vendors and the others. For example, Agere that was acquired by LSI logic was working on a 3G chip. They will now have to work hard to get GPS and Wi-Fi capabilities, if they ever can. The situation is further accentuated by E911 being made mandatory. Realistically speaking, that leaves us with a few candidates at this stage unless something significant is in the cards for the next few months.
Infineon (IFX) deserves first mention since it already has a design win with Apple. Seemingly, it has a cheap solution which meets Apple's expectations on the power management-side. The next few days will further serve as testimony for the company. The customer satisfaction with the modem performance will either justify or put to death, Apple's confidence in Infineon. This being said, Infineon does not have a proven 3G solution on its own. However, Interdigital (IDCC) has a cross-licensing agreement with Infineon to be able to develop dual-mode chip-sets for GSM and WCDMA/HSDPA (but not extensively field-proven either). Interdigital, on its part may hope to use the iPhone and Infineon's relationship with Apple to wedge their way into V2. While, Infineon would gain licensing fees, a deal along these lines may auger very well for Interdigital. Long-known for the cut-throat IP litigations against Nokia and the other biggies, Interdigital seems to want to hit it big even in modem development. If it can strike a deal with Apple and also other smart-phone vendors, Interdigital may be on its way to getting a part, albeit a small one, of the cellular pie. After all, unless a transition happens it is very difficult for Interdigital to survive with the one-time IP license/litigation model. The biggest draw-back of the Infineon-Interdigital combination however is their lack of GPS or Wi-Fi capability. If Apple opts for either one of them, the iPhone will have to again seek separate designs for the Wi-Fi part, something to keep in mind given the power optimization and the other improvements sought moving forward.
In the next part, we will look at the other horses in this race
Labels: Apple, GPS, HSDPA, Infineon, Interdigital, iPhone, Nokia, WCDMA, Wi-Fi
Interdigital Series - Part 4
Friday, December 28, 2007
The fourth part of my Interdigital series on Sramana Mitra's site.... Some of it is a re-cap of what I had written over three months ago here.
I concluded the last article in this series postulating that Interdigital will stand to gain not only from the licensing of essential patents to Apple but also from individual iPhone sales. To reason this out, let us take a quick look at the Infineon chipset in the current iPhone design-
The platform used was Infineon’s MP-EU. The platform itself supports UMTS (3G WCDMA FDD).
- Contrary to a myth, the current iPhone does not support 3G that can be enabled by a software switch. The chip used, SGOLD2-8876 is only capable of EDGE (a 2G enhancement). So, despite the platform’s capability, the iPhone is limited by the chips in it.
- MP-EU has Interdigital 3G protocol stack and baseband design and the King of Prussia-based Interdigital stands to get royalty for every 3G phone using the platform.
Based on this information, if Apple continues to use MP-EU for its next generation, upgrading its baseband chip alone to support UMTS, then Interdigital will immediately start to get per unit royalty. Of course, MP-EU does not support data-centric HSDPA which will give a better mobile internet experience. Infineon’s next generation chipset MP-EH supports HSDPA also and is covered under the 2006 expanded agreement with Interdigital. I think that MP-EH, along with S-GOLD3H, the HSDPA baseband solution that Infineon sampled last February is a good iPhone V2 candidate provided performance and interoperability issues are ironed out. There are at least two reasons that come to my mind when we seek to speculate on the heart of the next iPhone -
- Apple already has the MP-EU in the market and is testing it for stability and optimizing it for performance. The Marvell Wi-Fi solution had performance issues that were quickly ironed out. Similarly, Apple is conscious of the power consumption of the Wi-Fi chip and its effect on the total battery-life. I am guessing that the iPhone creators are already working to address such issues in the current platform. So, they are unlikely to prefer a new solution, at least in the short-term. In fact, in the absence of a stable HSDPA solution from Infineon, Apple may still opt to come out with just a WCDMA/UMTS version. This will require minimal changes to the current platform.
- The total cost of MP-EU and the 2 IFX chips in the iPhone is speculated at close to $16. Infineon can potentially offer Apple its 3G solution at a comparable cost (perhaps ~$20).
In summary, I speculate that Infineon will continue to be in the iPhone and therefore Interdigital also stands to gain substantially. In the sequel, I will take a quick look at my interpretation of Apple’s deal with Interdigital.
Read the full article>>Labels: Apple, Infineon, Interdigital, iPhone, Sramana Mitra
iPhone v1 and Infineon
Tuesday, September 25, 2007
- The platform used was Infineon's MP-EU. This platform supports UMTS (3G WCDMA FDD).
- Contrary to a myth, the iPhone does not support 3G that can be enabled by a software switch. The chip used, SGOLD2-8876 is only capable of EDGE (a 2G enhancement). So, despite the platform's capability, the iPhone is limited by the chips in it.
- MP-EU has Interdigital 3G protocol stack and baseband design and the King of Prussia-based Interdigital stands to get royalty for every 3G phone using the platform.
- The 2G protocol stack is from Infineon itself but there is potentially some Interdigital IP involved in the chip+platform even without 3G. The license is retro-active to the day one of iPhone implying 2G royalty.
- The total cost of MP-EU and the 2 IFX chips in iPhone is speculated at close to $16.
Inside iPhone - no surprises
Tuesday, July 3, 2007
As analysts and technology enthusiasts rush to dissect the iPhone to unravel the 'closely-guarded' secrets of the chips inside, it does not come as a surprise to me. To most wireless insiders, putting two-and-two together should have been easy. In most of my blogs, I have been taking for granted that the Infineon GSM chip is inside. The other component chips were also fairly guessable based on public stance of some of these companies and general word-of-mouth.
So, though it comes as a confirmation to those dis-believers, its a fairly redundant one at that. To me what is interesting is the iPhone V2 going forward. That is where the guessing game should be. So, all the hoopla about shares of these chip-makers going up are ratifications of the truth, as I have pointed out in my previous articles, I would not be bullish about most of these companies based on what they have in there today.
For the uninitiated, Infineon's GSM chip, Marvell's Wi-Fi, Samsung's memory and BroadCom's controller chip are in the iPhone. Intel, TI and National also had a share of the pie.
Labels: Apple Intel, BroadCom iPhone, Infineon, marvell, National Semiconductors, Samsung, TI
Interdigital Series - Part 3
Thursday, December 27, 2007
In the last article in this series, we took a brief look at Interdigital’s new 3G ASIC venture and the thought process behind these moves. In this piece, I wish to focus on the company’s alliance with Infineon, the German semiconductor company, whose latest claim to wireless fame is its presence at the heart of the iPhone.
The alliance with Infineon has been a rather crucial one for Interdigital. The companies have been working together on 3G technologies in a strategic relationship since 2001. Last year, there were two important pacts that strengthened this alliance –
- Infineon licensed its GSM/ GPRS/EDGE S-GOLD 3 baseband modem and protocol stack software from subsidiary Comneon to InterDigital. This essentially allowed Interdigital to produce its own chipsets with 2G and 3G baseband modems. The agreement gives Interdigital the right to use Infineon’s 2G technology in its own modem offering or to sublicense the technology to third parties developing their own 2G/3G modem offerings. This deal facilitated the company’s ASIC plans in the 3G space. Interdigital successfully conducted initial evaluation tests on this combined 2G/3G modem with a state-of-the-art HSDPA advanced receiver solution this month. While Interdigital continues its march towards the smartphone market, Infineon will benefit from the licensing of components of the modem, the complete design, and of course, the sale of ASICs.
- In January, the two companies expanded their relationship to incorporate HSDPA development as well. Under this expanded agreement, the companies will continue the joint development of the 3G protocol stack software technology for Infineon’s 3G platforms. This agreement expanded the collaboration to include the data-centric HSDPA as well. This agreement also “amends the per-unit royalty rates to be paid to InterDigital for the sale of Infineon’s ASICs containing jointly-developed protocol stack software.”
While the first agreement gives Interdigital a foothold in the highly competitive ASIC world, the second agreement is also fundamental for its future outlook. Here is why –
- Interdigital gets a share for every Infineon 3G chip sold world-wide
- Infineon’s 2G chipsets are in today’s phones, most notably the iPhone
So, if iPhone V2 which will arrive in 2008 has the Infineon chipset, then Interdigital will stand to make money from every iPhone sold world-wide. In the sequel, I will look at why this is likely to be the case.
Read the full article>>Labels: Apple, Infineon, Interdigital, iPhone, Sramana Mitra
Interdigital Series - Part 7
Sunday, January 13, 2008
Will Qualcomm acquire Interdigital? This was the question I raised in my last article. I will try to take a quick look at the feasibility of such an event in this part of my series.
Interdigital has a market cap of about $1 billion today. The stock closed on Thursday, January 10 at $21.47, which is relatively low when compared to its 52-week high of $35.74. If my iPhone speculations are true, I anticipate that the company’s stock will climb back to these numbers when the iPhone V2 is out later this year. The strengths of this number include its per-unit royalty from its Infineon alliance and the ASIC business. The risks include the sustenance of the ASIC business and the litigations. I also think that if this deal were a reality, Qualcomm may have to cough up between $35 and $45 a share amounting to a deal worth $1.75-$2.25 billion.
The numbers certainly look staggering, but perhaps not for Qualcomm. The company closed on January 10th at $37.99 with a market cap of about $62 billion. Interestingly as of Sept 30th 2007, Qualcomm had cash and equivalents of $2.4 billion and short-term investments of another $4.17 billion. So, the San Diego-based company can certainly afford a big acquisition. The question is why should it acquire Interdigital and will it do so?
Why should it Acquire? Let me try and bring out the financial impact to Qualcomm here. Interdigital traditionally licenses its IP for a flat-fee. On the other hand, Qualcomm charges per-unit handset royalty as a percentage of its average selling price (ASP). The exact proportion of the ASP that Qualcomm will receive is the center its ongoing battle with Nokia. If Qualcomm acquires Interdigital before any such deal is finalized, it will get an upper hand in the discussions. A 1% higher licensing rate from Nokia is worth about $2.4 billion to Qualcomm. This figure, even when discounted at 8%, is worth about $1.9 billion. 1% may be on the higher end of a gain from IDCC’s IP portfolio to Qualcomm. But I have used these numbers to illustrate the higher worth these patents could be to the licensing model of Qualcomm than to IDCC itself. If Qualcomm is certain that the acquisition can guarantee such ballpark numbers from Nokia alone, the decision then will almost be a no-brainer.
Will it acquire? I am sure it will if it needs to. For one, Qualcomm has, in the past, never hesitated to make big acquisitions. Its 2000 acquisition of SnapTrack for its GPS capabilities is a good example. The company paid $1 billion in stocks to the San Jose-based SnapTrack for close to 50 essential GPS patents and its engineering team. Similarly, it paid a comparable amount to acquire Flarion in 2005 for the OFDMA patents and the team. While Interdigital does not bring in new technological capabilities like the other two did, the King of Prussia-based company certainly has the complementary IP portfolio that Qualcomm would love to have. Besides, with its recent spree of acquisitions, Qualcomm has sent a clear signal that it wants to expand and strengthen its leadership position. So money will certainly not be an issue if Qualcomm determines that Interdigital adds value to its profile.
It is true that my excitement about Interdigital is very speculative, especially with respect to its iPhone involvement. But that will only affect its valuation and hence the price for an acquisition. However, I am certainly confident that the synergies from this acquisition, if it happens, can cement Qualcomm’s future while stabilizing its current position.
Read the full article>>3G for iPhone - a panacea?
Tuesday, July 10, 2007
I came across an interesting article at
http://wirelessdreams.wordpress.com
where the author mentions that the future technologies may not live up to the promise of high-speed and that better user experience with iPhone V2 and 3G is only a myth. While I partially agree with arguments and that 3G won't be the panacea for all the user woes, there is some reason for the expectations.
My argument is two-folds. One is that while the GSM networks around are fairly well populated and leave little room for data speeds, the HS and other 3G networks currently rolled out are nowhere near capacity. In other words, as long as these networks are not dense, there is a possibility that the initial users (I can't give a time-frame though) are likely to get an enhanced user-experience with respect to speeds. I am implying that the infrastructure in place for 3G far exceeds the current usage and hitting the density of the GSM networks may take a while.
Secondly, the argument with WiMax, I suppose, is cheaper infrastructure costs. This means that more sectors/base-stations can be laid for the same cost thereby supporting more users/higher data-speeds for the same investment. This then can also mean higher data-speeds coming from the future generations.
This being said, I will definitely buy the author's argument when the sectors become capacity-limited or in other words when there are more users in the network than what it was designed for.
Mobile market Slowdown?
Wednesday, March 12, 2008
Let us first put TI's outlook reduction in context. Ron Slaymaker said that it is "impossible" to generalize this as a trend indicating 3G slowdown. Infineon AG (IFX), who I speculate will supply the core for the impending iPhone v2 (3G) as well, confirmed its outlook for the second quarter and fiscal year 2008 on March 11th. TI's primary competitor, Qualcomm increased its quarterly cash dividend by 14% and introduced a new $2bn stock repurchase plan. The San Diego based company also confidently reaffirmed its 2Q outlook in the annual shareholders meeting citing strong flow of orders for its phone chips. So, other than yesterday's announcement from TI, there are no other indicators yet warranting a generalization.
Besides, Ron also seemed to underplay this as a short-term fluctuation, if anything. He suggested that the longer term (and in my mind, almost unquestionable) trend towards smartphones represents a significant opportunity for TI's core competencies. So, while there was a mention of other customers not living up to TI's expectations as well, there were no other red flags indicating a slowdown in 3G demand. For the moment, based on the other news from TI's competitors, it appears to be more a case of TI's 'large' customer having inventory management issues or losing market share.
Looking at the bigger picture, cellphones are ubiquitous today. Their demand will only increase in the next few years as data becomes an integral part of the mobile experience. I think more people will own cellphones as it moves from being a luxury item to a necessary utility, especially in the emerging markets. India is perhaps a good example. You can read my earlier articles on the Indian mobile market here and here. So, the wireless handset market, will only continue to grow rapidly at the projected rates. The continuing trend towards convergence can only further this growth.
There is, however, some merit to the argument that wireless is not necessarily recession-proof. Existing customers will now have higher thresholds for changing phones. Despite the 'coolness' factor associated with many of the phones in the market today, the price has to also be right. In most cases, there will be a cost-feature trade-off with cost often winning. In order to maintain sales of the higher-end phones, their prices may be slashed. In either case, the average selling price (ASP) of the handsets will go down faster than anticipated. This, in turn, can cause a general reduction in both handset and chipset revenues.
In summary, the TI outlook reduction does not necessarily reflect lower 3G demand. The resilience of the mobile market is fairly justified by its increasing footprint. An economic slowdown, however, can cause a drop in the ASP (as against unit sales). This may be enough to slightly dampen the fortunes of some companies, but will not be enough to sway them or the industry off the ground.
Full Disclosure: Long QCOM at the time of writing
Que Sera Sera, icera!
Saturday, July 14, 2007
http://www.icerasemi.com/release.php?newsID=42
So let me add one more company to the already long-list of suitors that I have put up in this forum. Welcome icera semiconductors!
It is almost as if the company gels with the Apple brand rightaway with the latter's trade-mark 'i'! Jokes apart, icera has been talking for a while about having the industry-best HSDPA solution. And now they claim that an independent industry evaluation has come up with the same conclusion. They are indicated to be better than QualComm's next generation MSM7200. What is more, their Livanto® wireless soft modem, as the name indicates is completely software-centric. This is again something that Apple will like since they can then potentially look at designing a universal solution which does not need a different base-band chip for different regions. And that is not all, they offer dual-mode 2G/3G capabilities currently making them a ripe candidate fo V2. Their claims about lower power consumption is also a great plus.
This being said, icera only offers a 3GPP solution. So Apple, if they want to enter the CDMA2000 evolution path, would currently have to look beyond icera, presumably QualComm. But nothing prevents icera, with a guarantee from Apple, to license the CDMA IP from QualComm and develop their own solution using the know-hows from their WCDMA development. The second draw-back of course is the lack of an integrated Wi-Fi and GPS chipset. Another fine-point is that the performance demonstrated is for a two-antenna solution while Apple V2 is likely to be a one-antenna solution. So after all, their best-performing modem may not be compatible with Apple's plans. Nonetheless, they seem to have the capabilities to switch to the other receiver which should serve the iPhone's purpose. Also, my point is that if the solution is feasible for Apple (I mention feasibility because I am not sure if icera will have the economy of scales to match the bigger bidders in the pricing wars), the latter is more likely to retain the flexibility of a software upgrade for other softwares while also obtaining cheap Wi-Fi and GPS licenses from either their existing customers or their cut-throat competitors.
It seems that icera has something unique to sell. They may be rightly positioned to supply base-band capabilities to a lot of the smart-phones of the future. Most notably, a contract from Apple can make this UK-based soft-radio company the next hot property in wireless.
