More 3G iPhone observations
Tuesday, June 10, 2008
Forgive me for the barrage of posts, but I feel it would be better to put my thoughts down here before they either become obsolete or irrelevant (or both.) So here are a few more points to think about.
Firstly, AT&T is subsidizing the iPhone for us. This means that AT&T is paying Apple for the iPhone. Some estimates run up to an extra $200. Apple, in turn, has given up its cut from AT&T service contracts (contrary to my earlier speculation here). AT&T has increased the data plan by $10. So, the total cost of the new 8GB iPhone will still be $199+$240 = $439 for a 2-year contract. But most consumers will look at this increase as a premium that they will pay for 3G. For them, the bottomline will be that they are getting a very cheap iPhone at $199. VentureBeat has a nice post on this topic here.
The second point I wanted to make was on the 3G comparision demo. Apple showed that the iPhone was 36% faster than two competing 3G phones. I posted that this may reflect the capabilities of the modem design. As it turns out, that theory is not bullet-proof. In response to Om Malik's question on AT&T's 3G network capabilities, the company's mobility chief, Ralph de la Vega said that he is confident of being able to deal with the demand. Further, he said " We have a maximum throughput of 3.6 Mbps and soon it will be 20 Mbps. The core of the network is going to run faster as well." This piece escaped my earlier analysis. If the AT&T network currently runs at a maximum of 3.6 Mbps, then an advanced receiver in the iPhone (that supports up to 7.2 Mbps) should have minimal impact on the results. So, now I am left wondering where, if outside of the
I will post more thoughts as I think through this further. Perhaps, I will consolidate these observations into a single post in the future. Until then, I hope you find these tidbits and commentary useful.
A note on 3G iPhone's GPS
My first premise is that Infineon's XMM6080 platform will be in the 3G iPhone. Now, if we look at the product brief of the XMM6080 here, the block diagram clearly states that the GPS capability of this platform comes from "Infineon/Global Locate A-GPS Hammerhead PMB2520/25." As we all know, Broadcom acquired Global Locate last year.
This is my simple argument that Broadcom owns the GPS slot in the 3G iPhone. Counter arguments, anyone?
Labels: Apple, BroadCom, global locate, GPS, iPhone
iPhone 3G - $199 wins my support (UPDATED)
Monday, June 9, 2008
The 3G iPhone is here. Well, almost here! Steve Jobs announced the latest avatar of the iPhone in his WWDC keynote today. Unfortunately for the users and technology enthusiasts, the phone is not out until July 11th. In any case, let us quickly look at the tidbits thrown at us during Steve's talk.
The 8GB 3G iPhone will indeed come with the $199 price tag. Other models are also lower cost than before. This is perhaps an industry changing move by Apple which has sought to bring smartphones to the mass market. It has, in the process, also shed the exclusivity tag that accompanies most of its products. The $199 tag is likely below the phone's manufacturing cost. So, it looks like AT&T is subsidizing it for us. Besides, I am sure that Apple will make money through the plethora of applications that are lined up for the iPhone apart from the AT&T service contract itself. Essentially, there seems to be a change in its iPhone business model. Apple, while choosing volume over margin with this move, will have to be cautious not to repeat Motorola's mistakes with the highly successful yet unprofitable Razr line of phones.
The 3G iPhone will be GPS-enabled. This clearly puts gadgets like Garmin's Nuvifone at a disadvantage. The phone also boasts good battery life. It has 5 hours of 3G talk-time, 5 to 6 hours of data browsing, 7 hours of video, 24 hours of audio. Not to mention the highly anticipated enterprise support that will have RIMM gritting its teeth.
OLD: This is the old version of the paragraph. I have updated this with more accurate information and have it below. Please read that......[The 3G data speed demo gave clues about the iPhone's modem capabilities. Steve showed that the iPhone was about 36% faster than the Treo 750 and the Nokia N95. The caveat is that these popular phones are based on slower WCDMA and are not HSDPA-enabled. For the uninitiated, WCDMA stands for Wideband Code Division Multiple Access and is the 3G migratory path for GSM carriers. HSDPA stands for High Speed Data Packet Access (HSDPA) and is a higher speed data optimized evolution of WCDMA. So, while not being a fair comparison, it demo showed that the iPhone supports HSDPA. I would personally have wanted to see how the iPhone performed against other HSDPA phones. That would have given me a better metric to evaluate the modem and also obtain clues about the baseband supplier.]
UPDATED: The 3G data speed demo gave clues about the iPhone's modem capabilities. Steve showed that the iPhone was about 36% faster than the Treo 750 and the Nokia N95. Nokia's N95 is HSDPA-capable. Palm also unlocked the Treo 750 to support HSDPA. (I am still a little hazy about the Treo specs. and would welcome additional information that you can provide me on this.) For the uninitiated, HSDPA stands for High Speed Data Packet Access (HSDPA) and is a higher speed data optimized evolution of 3G. So, Discounting any improvements provided by the OS and the browser, the demo suggests that the iPhone has a higher capability HSDPA receiver. A friend suggests that the difference in performance may be because the N95 uses a category 6 HSDPA receiver capable of download speeds upto 3.6 Mbps. The iPhone looks to be having a Category 8 receiver capable of 7.2 Mbps. This does give me clues about the baseband supplier. While multiple vendors including Qualcomm and InterDigital have Category 8 receivers, this comparison gives me more confidence that Infineon's X-GOLD-608 is central to the 3G iPhone.
The $199 tag is great news to me. I was looking to get the iPod Touch and a GPS device anyways. I will wait for my Sprint contract to expire and quickly grab one of these from an Apple store. I am not alone. All colleagues and friends I talked to today are quite bouyant. People who don't have the 2G iPhone are waiting for July 11th. Those who paid a high premium for the previous iPhone are still willing to trade theirs for a newer, sleeker and faster big brother. The 10 million iPhone target will now be a rather conservative estimate.
How to look for IDCC in 3G iPhone?
Sunday, June 8, 2008
The 3G iPhone is expected to launch soon at the WWDC. One of the primary component winners likely is Infineon. The company’s cellular chipset is expected to drive the iPhone. As we wait for the teardown, I was asked by a good friend how we would know if IDCC is in the iPhone. He specifically wanted me to address the issue with respect to the latest IFX 3G product announcements. Here is my take on it.
Firstly, IDCC will get licensing fees from Apple as per agreements signed last year. The agreement covers 2G and 3G iPhones to be sold in the near future. So, irrespective of whose 3G components are in the iPhone, IDCC gets money from Apple.
Secondly, there will be money coming if Infineon’s 3G baseband is in the iPhone. In light of the recent product announcements by Infineon, I need to be careful when I make that statement. So, let me step back and reflect on the impending 3G iPhone. I wrote in the past that I expect to see the MP-EH platform with the S-GOLD3H baseband chip in the 3G iPhone. The company has rechristened its products since. The HSDPA capable MP-EH platform is now the XMM 6080 while its 3G baseband chip - PMB8878 - previously known as the S-GOLD-3H (H indicating HSDPA capability) is now the X-GOLD 608. Read more on this subject here and here.
Further, the 3G software stack that will be used in the MP-EH/S-GOLD3H combination was jointly developed by InterDigital and Infineon’s subsidiary Comneon. So, IDCC will get per-unit royalty from Infineon for use of the stack. While the software collaboration is public, I am inclined to speculate based on recent modem performance data that IFX 3G chips use some baseband receiver design IP from IDCC. This can be an additional source of per-unit royalty for IDCC.
Recently, Infineon announced an array of X-GOLD61x HSDPA/HSUPA products that drastically reduce on power and space apart from catering to multiple phone market segments. Furthermore, the company also announced specifically that the stack for the X-GOLD61x solutions is internally developed. While this announcement gives more design control to Infineon, it implies that IDCC will not receive per-unit royalties for the software stack on the 61x series. On the other hand, I am still bullish (read speculation) about the use of IDCC’s physical layer receiver IP in all of Infineon’s 3G offerings. Also, while I think these new products are part of Infineon's push to hold on to Apple for future designs in the face of increasing competition, I would be greatly surprised if I see any of these 61x chips in the first 3G iPhone.
In summary, look to see if the iPhone teardown reveals Infineon’s PMB8878/X-GOLD 608/S-GOLD-3H baseband. So, the best case scenario for IDCC is for the iPhone to have a heart of Gold! Even otherwise, the King of Prussia-based company will gain from Apple’s licensing fees.
3G iPhone predictions recap
Thursday, June 5, 2008
We are less than a week off from the Apple Worldwide Developer's Conference 2008 (WWDC) in which the 3G iPhone is expected to make its debut. I have, over the past year, covered the 3G iPhone in great detail. As we head to the WWDC, I thought it will be nice to compile my iPhone predictions about some component suppliers. Take them for what they are - just predictions!
3G Baseband: Infineon will be at the heart of the iPhone. The Infineon 3G chip will have a software stack that is jointly developed with InterDigital. The King of Prussia-based InterDigital is also likely to have a good portion of the baseband IP if my guess is right. I am basing this last speculation on the performance of the IFX chipsets in recently conducted tests.Essentially, InterDigital will earn a per-chip royalty for the software stack and possibly for the baseband IP. For more details on the 3G baseband supplier analysis, I will direct you to my article here.
Application Processor: Samsung will perhaps continue to own this part. Marvell has an outside chance.
WLAN: For platform stability issues, I will bet on Marvell grabbing this socket again. Broadcom may spring a surprise with its WLAN-BT-FM integrated solution.
Bluetooth: If WLAN belongs to Marvell, CSR, which is in the current iPhone, will likely own the Bluetooth socket again.
GPS: The next generation will have GPS and it will likely belong to Broadcom. This was recently ratified by a GigaOm report.
Touchscreen: Broadcom
I cannot hypothesise on other components. But if I were to guess, I will bet on Apple retaining most existing suppliers. While I have been talking about these component suppliers for around a year now, some of these predictions may appear matter-of-fact to readers today. In any case, now that I have put it all in a list, let us see what my hit-rate is!
[Long IDCC at the time of writing] Read the full article>>
Labels: Apple, BroadCom, CSR, Infineon, Interdigital, iPhone, marvell
Nokia to use IDCC products in future?
Wednesday, June 4, 2008
With Nokia and InterDigital (IDCC) engaged in a prolonged legal battle over licensing issues, the title of this article is sure to raise more than a few eyebrows. I think that recent industry events make this an interesting but overlooked possibility. Here is why –
The IDCC-NXP connection: NXP has licensed IDCC’s 3G HSDPA ASIC design for its PNX6712 chip. The companies entered into this agreement for integration into NXP’s Nexperia cellular chipsets as early as August 2005. Talking about this during InterDigital’s 1st quarter 2008 conference call, its CFO Scott McQuilkin said, “We also completed our delivery of HSDPA technology to NXP and ASIC is now moving into production.”
The NXP-STM connection: STM and NXP entered into a JV last month merging their wireless businesses to acquire scale. You can read my extensive coverage of this event here and here. The formation of a solid number three player stints IDCC’s abilities to sell its SlimChip solution directly. But in the bigger scheme of things, it spells good news for the King of Prussia-based company as the JV widens its footprint. In the most recent quarter conference call, IDCC’s CEO William Merritt resonated this point saying, “Frankly we looked at the combination of ST Micro and NXP and said, ‘Great, they’re getting stronger and they have our IP’ and we love our licensees to be strong and pushing hard into the market..”
The STM-Nokia connection: Nokia last year decided on a multi-vendor sourcing strategy. It now sources 3G from both TI and STM. Additionally, it also transferred about 200 chipset design engineers to STM. This not only signals Nokia’s move away from chipset design, but also presents STM with the opportunity to grab more 3G business at Nokia. It is devoting R&D resources to baseband design and NXP’s team and product are an active part of the equation.
Labels: HSDPA, Interdigital, Nokia, NXP, ST Microelectronics, STM
TXN and STM - The Analog Wireless trade-off
Tuesday, June 3, 2008
In the last part of this series, I looked at the contrasting manufacturing strategies of STM and NXP. In this concluding piece, I will look at their product decisions, more specifically with respect to the wireless analog trade-off.
Wireless: With Nokia and EMP sourcing from multiple vendors, TXN’s strategy of using their baseband along with its application processor and RF modules for the mobile platform seems to have backfired. It has not pursued a 3G baseband product strategy and is hence in danger of losing its market share.
STM, on the other hand, has infused substantial R&D into baseband development as it revamps its product lineup. Nokia transferred its chipset design team to STM late last year. The Italian company has also created a JV merging its wireless business with that of NXP. NXP brings with it, complementary wireless connectivity solutions and a suite of baseband products (including 3G.) STM now has all the components to build mobile platforms for 3G and beyond and can compete effectively against Qualcomm and Broadcom.
So, while TXN appears to be losing its grip on wireless, STM has emerged as a strong player with the backing of the European handset vendors who command around 50% of the worldwide market. STM seems to be benefiting from its geopolitical alignment and is well-positioned to supplant TXN from its second position in wireless.
Analog: TXN has made the conscious decision to aggressively pursue analog as part of its strategy to maximize margins. The analog semiconductor leader understands that a substantial portion of the analog TAM still remains for it to tap into. The High Performance Analog (HPA) segment has been TXN’s champion growth driver. This segment, generating around 40% operating margins has grown at an average of 28% over the past two years. The analog business overall has grown by 11% over the same period. STM, on the other hand, has not focused as much on its analog business as it could. If it makes the right acquisitions, it can grow its analog share too.
Marvell revamps executive team
The company has a new CFO in Clyde Hosein who starts on June 23rd. Clyde brings about 25 years of finance and operations related experience in technology industries. Clyde replaces George Urioste who was Marvell's interim CFO since January 2008. George takes over as the acting COO to relieve Pantas Sutardja. Pantas will now focus on his role as the company's CTO.
Weili Dai, wife of CEO Sehat, is back in the executive team as the VP sales for the Marvell's communications and consumer business unit. Weili resigned as the company's COO last year due to stock backdating issues. She was relegated to a non-executive Director's role until the issue was resolved. As she and the company agreed to pay fines related to the SEC charges, Weili was presented with the opportunity of taking up an executive role again. The CEO wasted no time in executing on this opportunity praising Weili for her “great business acumen, strategic thinking and endless passion” while offering her the new role.
Sehat also seems to assure his employees that the bad times are over for Marvell as he mentioned this in a note to them - "Weili and I also want to take this opportunity to
thank all of you for your loyalty and support over the past 18 months. This has been a
challenging time for Marvell - and for us personally - and we truly appreciate your continued trust and all of your hard work.”
Maybe the bad times are indeed over. The company has had a good quarter, has demonstrated its commitment to expense management, has the stock backdating issue behind it, has good mobile products and design wins lined up, and has a full-fledged executive team in place. Let us wait and see if it is able to maintain this momentum.
Infineon, Marvell and the iPhone
Monday, June 2, 2008
Apple is expected to announce the 3G iPhone this month. Based on a reasonable set of assumptions, I have speculated that Infineon will continue to be at the heart of the iPhone. Clues that ratify this scenario have also been uncovered in the recent months. Recently, however, there were two industry events that made many question this theory. Here, I will take a look at these events and what they signify for the iPhone.
Firstly, Sehat Sutardja, Marvell’s CEO, had this to say in the company’s F1Q09 conference call –
“During the first quarter we achieved what I believe to be a very important milestone as we began volume shipments of our HSDPA communication processor to a key smartphone customer. We expect a steady ramp to high volume production throughout the remainder of the year.”
With the name of this ‘key smartphone customer’ not revealed, Apple and iPhone immediately got tagged to this remark. To me, the matter-of-fact statement appeared to reflect Marvell’s continuing relationship with RIMM.
The latest Blackberry Bold 9000 features Marvell’s Tavor platform. Tavor is a single-chip solution that combines a HSDPA baseband processor with a 624 MHz applications processor. The timelines of the Bold launch and Marvell’s shipment dates seem to corroborate as well. The RIMM angle, coupled with the difficulty in launching and testing a new platform with Marvell for the existing form-factor iPhone makes me believe that the Santa Clara-based company will not displace Infineon in Apple’s darling phone.
I will, however, not dismiss the possibility of Apple launching a second, smaller form-factor 3G phone with Marvell’s solution. Marvell’s Tavor may be ideal for a low-cost phone from Apple. The single chip will eliminate the need for a separate application processor. It will save space and power. Hence, it (or any single chip solution for that matter) will be a preferred solution a low-cost iPhone, if there is one. I also anticipate that Marvell will be able to bundle Tavor with its WiFi solution giving it a price advantage. So, in the eventuality of two iPhone models being launched, it is possible that both Infineon and Marvell have design wins at Apple.
This brings me to the other iPhone related news – the Infineon warning. The German company recently warned that it has received lower than anticipated orders for a project to supply HSDPA chips. Going with the premise that Infineon is indeed the 3G supplier for the iPhone, it is hard to tell if this warning pertains to Samsung or Apple or another customer. If it is for Apple, then, contrary to what is being written elsewhere, I don’t think it signifies any major delay in the anticipated launch of the 3G iPhone.
This may, however, signal one of two things. The first possibility is that Apple may not market the 3G iPhone as widely as anticipated (at least initially.) The second possibility, which ties up with the Apple angle to the Marvell statements is product mix. Apple may be planning on a staggered, complementary launch of two 3G iPhone models. This, in turn, could be the reason behind the lower volumes shipped by Infineon and the perceived secrecy associated with Marvell’s ‘key smartphone customer.’
TXN and STM - A study in contrast
Sunday, June 1, 2008
[In this two part series, I will compare the strategies of TXN and STM]
The 2007 revenues for both companies topped $10 billion. With very broad product portfolios, they compete directly in many markets including communications, computing, consumer electronics, industrial and automotives. Each company owns and operates its own manufacturing
While TXN is a
With this as a background, let us look at the contrasting strategies that these companies are executing on.
Manufacturing: TXN has diverted its manufacturing capabilities towards analog slowly migrating towards the fabless model for digital manufacturing. This move away from the Integrated Device Manufacturer (IDM) model to a more hybrid strategy has allowed TXN to become more nimble.
In contrast, STM seems firmly committed to the IDM model spending substantially in Capital expenditure and process technology research. Although it is engaged in joint R&D efforts with other companies like IBM to gain scale, this strategy may make it increasingly difficult for the company to compete with the aggressive pricing and product strategies from the fabless vendors.
TXN has been executing well on its target of 55% gross margin and 30% operating margin. In contrast, STM is struggling with about 35% gross margin and an operating loss of about 5% in 2007. The company aims to reduce its operating expenses to about 28%. This still implies single digit operating margins for 2008.
